A.  It shall be unlawful for any person to advertise, or conduct,  a sale for the purpose of discontinuing a retail business, or  to modify the word "sale" in any advertisement with the words  "going out of business" or any other words which tend to insinuate that the retail business is to be discontinued and the merchandise liquidated, unless such person obtains a permit  to conduct such sale from the Town of Front Royal Finance  Department.

    1.  All applications for special sale permits shall be accompanied by an inventory, including the kind and  quantity of all goods which are to be offered for sale during the sale, and only the goods specified in the inventory list may be advertised or sold during the sale period.

     2.  Goods not included on the inventory of special sale goods  shall not be commingled with or added to the special sale goods.  The town shall have the right to revoke a special  sale permit upon proof that goods not appearing on the original inventory of special sale goods have been commingled with or added to the special sale goods.

     3.  Each special sale permit shall be valid for a period of no  longer than sixty days, and any extension of that time shall constitute a new special sale and shall require an additional permit and inventory.  A maximum of one permit  beyond the initial sixty-day permit may be granted solely  for the purpose of liquidating only those goods contained  in the initial inventory list which remain unsold.

    4.  Any person who advertises such sale shall conspicuously  include in the advertisement the permit number assigned for  the sale by the town and the effective dates of the sale as authorized in the permit.